Alonim Mag'ar

Redesign for housing solutions company

UX Design & Research

Long story short

Dealing with government officials can be a challange, considering the bureaucracy, long queue and manual labor time. This issue becomes even larger once you're dealing with housing related processes.

Alonim Mag'ar is a public company providing low-income public housing solutions. Alonim's website allows the user to avoid visiting their physical offices, but it is lacking easy navigation, intuitive design, natural mapping, personalization and friendly visual design that affects the users engagement. I decided to give it a new look.

Overview: Problems solved

Problem statement

Non inviting link buttons and under-lined text fields lacking in affordance; leading to lack of interaction and confusion in users.

Solutions

Creating elements such as buttons and text fields taking in account natural mapping and affordance.

Pages loaded with blocks of messy information, most important information was "hidden" in long paragraphs, resulting in cognitive overload and loss of information.

Dividing information into fair blocks and paragraphs, while making more important content visible.

Eye sensory overload while reading horizontal - long worded paragraphs.

Reducing the amount of words per sentence to create continuous vertical shaped eye tracking, to enhance duration of visual attention.

Unclear categories in navigation menu, add to the amount of time it takes for user to find what they searched for, causing frustration and more chances to leave the websit

Reducing navigation link pages to reduce bounce rate and minimize decision making time for better efficiency.

Doubled non-beneficial information in different pages, unclear information architecture.

Reforming information architecture and content, to improve users task flow during their visit and more friendly engagement with the product.

User & Product profile

Trying to understand Alonim Mag'ars inner goals and it's users, I used different analytics tools such as Google analytics and SimilarWeb to gather raw data. My analysis pointed that 62.5% of the users are between the ages of 24-55, whom are tech savvy and are able to use online tools, meaning they could rely on the website rather than the phone service. Moreover I found what keywords the users looked up online that led them to the website, and helped me see what pages I should give extra focus to. I discovered the competitors and saw their data as well, which gave me the "full picture" regarding where the site stands. User research was very important in the process, to be able to characterize the product in an optimal way and improve users engagement with the website.

Defining the product's success

Understanding what would be defined as success to Alonim Mag'ar and it's users - wasn't easy, considering I'm not part of the product's team nor I am the customer. I had to choose KPI's that would be quantifiable and measurable to me while using tools that only allow an insight to the product - from the outside.

Minimizing the bounce rate of visitors

Minimizing the rate of visitors leaving the website without completing a required task, would be the main KPI.

This would result in higher engagement with the product, more completed "tasks" would result in more money to the company.

Extend visit duration

Extending users visit in the website would mean 2 things:

1. Higher engagement with the product that would result in more "task" completed converted into money.

2. Reliability on the website rather than in person/phone services.

Increase monthly visits

Increasing the number of monthly visitors would show us that the product's starting to break through the competition compared to it's competitors, and that more users rely on the product's services compared to it's in-person/phone services,