Eventorize
Find events tailored to your interests, purchase tickets, get event reminders and connect with event buddies —all in one app.
Forgotten opportunities
Most people have variable of responsibilities and distractions through the day, therefore bombarded with information that demands their time and attention. The overwhelming stimuli makes it difficult to prioritize their focus to goals and persuits that matter to them, such as career or hobbies.
Meetups, workshops and conferences are traditional ways to to gain experience and connecting with others while pursuing personal interests, but a significant challenge comes up when it comes to translating their interests into consistent commitment.
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The grand amount of information that people process daily creates cognitive burden. The different news, upcoming events, work related communications and hobby related data, fades into the background, leading to missed opportunities and disconnect from personal goals.
This scenario leads to feelings of frustration that eventually adds up into the belief of inability to commit to aspirations.
Missing link
The pursuit of goals is often set back by lack of social support.
Many people find it difficult to initiate the first step towards their aspirations, without a supportive network. The supportive network provides encouragement, accountability and sense of shared experience - essentials for stepping outside one's comfort zone.
The absence of support system can have an effect on an individual's motivation and progress, leading to procrastination, helplessness & avoidance: preventing one from achieving their goals.
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Supportive environment offers different benefits such as external motivation that reminds individuals of their commitment to their goals and forces them to act towards it, holds them accountable to follow through their plans, offers space of sharing experiences and receiving advice while also giving it back.
Such benefits from social support can make the difference between achieving one's goals and staying in the comfort zone.
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The solution
Gaining understanding of the 2 key challanges that hinder people from fully achieving their goals regarding their interests, I was able to pin point the right UX laws that would help me design an app that would fit the user's struggles and needs.
In the modern world and life, people are presented with constant barrage of information, creating a cognitive load that affects peoples' ability to engage and make progress towards their goals.
Such scenario is linked to the cognitive load theory and Eventorize provides a centralized app for different functions, allowing users to find events based on personalized preferences, keeping track on these events and being reminded of them. The users receive notifications that ensure they don't miss their opportunities, while not adding up to their cognitive load by allowing users to define the amount of notifications they would prefer.
Furthermore, Eventorize takes into account The social proof and Loss aversion effects, by adding a feature that allows users connect to people with similar interest in an event. Doing so, the users are effected by their environment that provides guidance and validation and motivated to avoid disappointing their environment, out of fear of losing their social network and approval.
Numbers, Data and info people usually skip
To gain understanding of the users needs and how the product would be able to answer it,
I conducted in-depth user interviews followed up by questionnaires, with a targeted group of individuals. All interviewees were between the ages of 20-45, tech savvy with the ability & interest in using social platforms in order to pursue their goals.
The age range (20-45) represents a demographic that is actively involved in professional networking and personal development, especially through events. Their digital literacy ensured they would be able to communicate their needs and have proper understanding of the app.
Few insights were revealed to me, such as that almost 40% of targeted group identified event time reminders as their primary need - which aligns with the cognitive overload challange, highlighting the difficulty users might encounter trying to remember events while being under constant bombardment of information. About 30% of the group emphasized the importance of social connection, expressing the need for companion to attend events with, supporting the principles of social proof and loss aversion; the need for belonging and being held accountable to plans and commitment.
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Smaller percentages of the interviewees group expressed other needs such as desire for event organization features within the app. Another desired function the interviewees brought up was interest-location based event discovery. The distribution of needs helped me address the core needs and pain points of the users, allowing me to envision the features included in the app.
KPI's
Achieve inclusivity
Minimize reliance on alternative applications by encouraging consistent use of Eventorize, reducing bounce rate.
#1 Ticket seller
Surpass the market's leading competitor by achieving 10% more ticket purchases within three months of the app's launch.
Notification engagement
Boost user engagement with the app by enhancing interactions triggered by notifications.
Voice tone - UX Writing
I decided that the app should go for just the right balance - fun yet approachable and practical, reliable, useful and accesible. The app is designer to appeal to different types of users, making them feel comfortable regardless of their age and nische, while ensuring everything works smoothly. I wanted to create an experience that reassures no space for mistakes and is engagingm but not overwhelming.
Defining MVP - Key features
Based on the information gathered from the research, I identified which would be the "must have" features. Doing so I could start wireframing more efficiently, focusing on the features that would allow me start the process of design and not get stuck in the planning and research process. From the data I gathered from the research, competitor analysis and product evaluation, I gathered the following key features.
Personalization based registration process
Learning the users interests, location & preferences to offer the most relevant events.
Adjustable notifications
Notifications settings with ability to regulate the frequency of the notifications.
Event purchasing & organization
Users can purchase event tickets. The app will allow keep the events tickets data as a digital wallet. Users can also sync events with their phone calendar.
Event partnership
Matching feature that allows users to find event partners before the event, in safely and easy manner.
Information Architecture
Wireframes
Like any designer, I started off the designing process by designing wireframes that would allow me to visualize the final design later on. The wireframes are quite advanced and are more "high-fidelity", because I wanted to perform a mini usability testing on some of my friends, to see if they get the idea and watch if the experience is easyt and accessible. Luckily, it was.
Flows review
The sign-up process in the app is designed to ensure a personalized and secure user experience.
Users begin by verifying their phone number, which simplifies the login process and can potentially increase sign-up rates compared to email-based registration. After phone verification, users fill in their personal details and select their interests, allowing the app to collect data for tailoring content specifically to their preferences.
Finally, users upload an identification document, which is necessary for enabling the app’s sensitive matching feature.
This step ensures security and authenticity, with documents easily uploaded directly from the phone.
The flow starts from the app's homepage, where events are displayed based on the user's location, interests, categories, or time. By selecting an event such as "Paint & Pint," users access the event details page, which includes essential information. From there, users proceed to the ticket purchase process, filling in their personal information and payment details directly within the app. Upon successful payment, a confirmation page provides immediate feedback with the order number, event details, instructions, and a QR code for entry, consolidating all necessary event information into one convenient platform.
The app’s matching feature ensures users find suitable event partners based on shared interests, location, and gender preferences to avoid uncomfortable situations. The process starts with uploading an identification document, guaranteeing security and authenticity. Users must agree to the terms and conditions, confirming that their provided data is accurate and will be used responsibly. A detailed guide explains how the matching feature works, including the ability to confirm, cancel, or reschedule a match up to three times within a limited period before the event. Once matched, users can interact via a dedicated chat, view event details, check in, or cancel the match if needed, streamlining the process and fostering meaningful event experiences.
